Welcome to our latest monthly report on the property market here in Gloucester. 
In this month’s article we look at key numbers behind activity across the month of November and provide insight and thoughts on what is happening and what the property market has in store for the coming months. 
House Prices 
 
Average Gloucester asking price’s fell slightly to £296,958. This compares with Gloucestershire at £395,894 whilst the UK average stands at £364,833. This represented a 1.8% drop which is higher than the 10 year average drop at this time of year which stands at 1.1%. 
 
The decade-high number of homes available on the market continues to restrict price growth, with many new seller’s keen to avoid over-pricing compared with their competition that has already been on the market some time. 
 
Market Numbers 
 
At the end of November there were just over 1000 properties currently for sale across GL1, 2, 3 and 4. At the same date in 2024 there were 844, an increase this year of 19%. 
 
The greatest number of unsold properties currently held by one agent is 182, followed by 84 and then several agents holding between 40 and 60 unsold properties on their books. Care should be given when choosing an agent to sell your home that you are not going to become just another unsold statistic and instead choose an agent where your property may be one of a smaller number they have to sell, resulting in them having more time to focus on finding you a buyer. 
 
Of those properties currently unsold 661 have been on the market for at least 8 weeks with a staggering 527 of those remaining unsold after at least 12 weeks on the market. Further evidence of the need to choose your estate agent wisely. 
 
With budget uncertainty causing a slowdown in the market in the 6 weeks leading up to Rachel Reeves announcement a total of 255 new properties came to the market in November, slightly down from the 283 for the same period the year before. 
 
The average time taken to sell a property (number of days between first being advertised and accepting an offer) in Gloucester rose to 59 days. This saw Gloucester slip outside the top 10 fastest of England’s largest cities for the first time since before the pandemic. Gloucester is however performing slightly better than the UK average which stands at 66 days. 
 
Despite the pressure on house prices and the high volume of property available it was surprising to see only 174 price reductions recorded across the month. Interestingly this was down from the 199 for the same period last year. 
 
November saw 250 sales agreed across GL1, 2, 3 and 4 postcodes which was significantly down from the 337 recorded in November of the previous year. 
 
Contracts and New Year, New Start 
For many, attention has turned towards Christmas however there is s till time to get your property market ready and therefore hit the ground running once the festivities are over. 
 
Do not be fooled into believing the ‘Boxing Day Bounce’ as being pushed by some agents and led by Rightmove and Zoopla. It is a gimmick and whilst the number of people looking on these days is historically high; it is also worth remembering that your agent is likely closed so any enquiries won’t be handled straight away. Far better to leave it a few days until after Christmas when serious buyers start looking again or the New Year if you prefer. 
 
Anybody who is currently on the market and has been for some time, should be looking at the terms of their contract and starting the process of changing agents. Most agents (we don’t) have lengthy tie in periods or notice periods and these should be checked. If you are out of contract, then serve notice and get your new estate agent to start preparing your home for a fresh start. 
 
 
Mortgages 
 
With the Bank of England choosing to hold the base rate of interest at 4%, attention turns to the next meeting of the Monetary Policy Committee (MPC) on 18th December. 
 
Forecasters are predicting a cut of 0.25% and a number of lenders have already factored this into their mortgage rates with several reducing their borrowing rates throughout the month. 
 
Average mortgage rates fell below 5% in November for the first time since September 2022 and with some lenders also relaxing borrowing rules as well as reducing rates it would appear a good time to review your mortgage whether you be looking to move or just re-mortgage. 
 
Conclusion 
 
Trying to judge the right time to move home has always been a difficult and often fruitless thing to do. Ultimately property will not let you down unless of course you are seeking just a quick win. 
 
The fact the budget announced very little to affect the majority of the property market makes it even more strange that so many people chose to hold off doing anything in the weeks leading up to it. History tells us that no matter what changes come into force, as a nation, we will move home. Either through choice or necessity. 
 
The expectation for a base rate cut change, coupled to the desire of lenders to have a strong start to the year points towards the market returning to a steady pace early in 2026. 
 
For those who have become frustrated at not being able to sell, a fresh start would probably be best but be prepared to alter your price. Sensible and realistic pricing remains key and what may seem an uncomfortable price to you as a seller will look attractive to buyers. Don’t be afraid to market at a price you are willing to sell for rather than adding a bit on to allow room to drop. If someone offers less you can say no. 
 
Plenty of choice remains for buyers so widen your search area, increase your budget and compromise on some of your ideals. 
 
What Next 
 
If you have any questions, are considering selling or fancy a fresh approach then please get in touch and we will be delighted to chat through the options. 
 
If you want to discuss this or any other property related matter then please get in touch with us. 
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